YazBerry Vintage Makes Appearance in "Flea Market Style" Magazine!

Very exciting, before I left Minnesota in May, the gals behind the amazingness that is Flea Market Style Magazine, pulled a few pieces from The Local Joint for a "What Is It?" column; one of mine was selected and is featured in the winter issue! I'm not going to tell you what it is so you can enjoy it, but you can play too (the answers are printed upside down on the page).

Inventory Clearance Sale Take an Additional 25% Off Lowest Price!

I am having an inventory clearance sale both in store at The Local Joint, Northfield, MN and online at www.yazberryfashion.etsy.com 

I'm moving and need to majorly reduce my inventory before my big move. You can help and save some money while you're at it: use discount code CANADAORBUST25OFF at checkout for 25% off your total purchase. INCLUDES 50% sale purses! 

My goal is to have you own some of my creations and vintage treasures at a heckuva price and for me to liquidate my inventory so a new round of creating can happen up nort'. Will ya help a girl out? 

This is a RARE opportunity to get YazBerry at the lowest prices I will ever offer! 

Virginia Has News!

Pardon my radio silence of late, I have been overly busy working 40 hours a week at my day job, keeping up with inventory needs at The Local Joint and planning my wedding! There are new vintage listings on www.yazberry.com, I've been able to find some time recently to add new vintage finds. Best wishes to your and yours in 2013!

The Local Joint: Meet Virginia Berry!

The Local Joint: Meet Virginia Berry!: My bio on the store website. Check it out!

Virginia Berry is a textile artist with training in drawing, painting, sculpture, textile arts and costuming. Berry's design work r...

YazBerry Spring Candle Holders - Right on Trend



Star Tribune

Periodically I get important phone calls from my dad about newsworthy info of which I may be interested. This article was one of those calls. Found last week in the Star Tribune Variety section, a DIY on candle holders made from salvaged furniture springs. The full article can be viewed online here.

Just a couple weeks before I made some YazBerry salvaged spring candle holders. Mine feature very heavy springs and thick teal blue salvaged antique telephone wire insulators as the candle holder. I agree with Designer Kim Yeager of Lark Nest Designs, they can double as bud vases!

YazBerry Fashion Salvaged Spring Candle holders/Vases

Stop in The Local Joint in Northfield, MN to buy a YazBerry Fashion candle holder/vase and save yourself the hunt for the parts as springs aren't as readily available as t

+he article makes them out to be. These springs are the first I've seen in my years of flea marketing.

*Images from the Star Tribune article are copyright their respective owners.

Needlepoint - A Home Decor Staple Making Appearances on the Runway

Elle magazine cover, July 2012, top by Balmain

Detail of top by Balmain from the Fall/Winter 2012/13 collection. 

Needlepoint is a classic handicraft in the embroidery family which traditionally would use thread to cover a stiff woven canvas; often for framed art and durable furniture accents.

Inspired by the gorgeous (multi-thousand dollar) tunic by Balmain featured on the cover of the July 2012 Elle, I grabbed my camera and tried to capture as many of the eye catching needlepoint pieces I could track down in The Local Joint today.  

The offerings range from throw pillows to framed art, to brooches (a YazBerry Vintage find) and furniture! There are several of us pickers that have an eye for amazing needlepoint. We bring a delicious variety into the store and it sells quickly and changes often. 

YazBerry Vintage has already seen several of my needlepoint finds fly off the shelves into the homes of fashionable people. 

I've assembled this photo essay to share with you some needlepoint options that are more attainable and practical than the gorgeous Balmain tunic I wish would show up in my closet ;)...

Shop on dear friends. Come visit The Local Joint in Northfield, MN to get your hands on some of these amazing needlepoint pieces!

Needlepoint throw pillow bouquet in dark green and oranges. 

Floral spray seat cushion.

Sweet daisies.

Delightful footstool in pale blue and rose.

God Bless our Home in gilded frame.

Sweet children with dog, duck and umbrella. 

Small pin cushion, black background and bright greens.

Pair of dusty pink runners with fruit and flowers.

Framed black background with bright pink roses.

Petit point brooch with tiny roses. 

Unframed needlepoint lilies with needle and thread still attached

*Images from Balmain & Elle magazine are copyright their owners. 

PRESS RELEASE: YazBerry Fashion, LLC Launches New Website, YazBerry.com

FOR IMMEDIATE RELEASE:


YazBerry Fashion, LLC Launches New Website, YazBerry.com


Booming sales and higher profile driving force behind YazBerry Fashion, LLC's new look and streamlined web presence, YazBerry.com.


Northfield, MN – May 25, 2012 – Booming sales from YazBerry Fashion, LLC's brick and mortar retail presence, have brought greater exposure and the need to streamline and rebrand YazBerry.com.


YazBerry Fashion, LLC (YazBerry) is a Minnesota business featuring handmade purses, jewelry and clothing by local Designer, Virginia E. Berry, a native of Northfield, MN. YazBerry also sells a carefully curated collection of designer vintage scarves, purses, home decor items and kitschy vintage treasures with a lean towards Mid-Century decor, kitchen and linens. YazBerry can be found at the brick and mortar vintage and handmade cooperative, The Local Joint, 310 Division Street South, Northfield, MN. Some of Berry’s collection is also available online at www.yazberryfashion.etsy.com , her shop at the online marketplace, Etsy.com, occasionally during the summer at the Riverwalk Market Fair and most recently on the newly launched http://www.yazberry.com/.


YazBerry's new website http://www.yazberry.com/  offers a sleek, modern, stripped down aesthetic of a soft white background and clean simple product photos. This rebranding of the YazBerry look is intended to bring visual attention to the fine details and colors of the products themselves and eliminate background distractions. YazBerry.com is now a one-stop-shop for access to all of the brand's web presences; quick links to Berry's portfolio on Facebook.com, her newsfeed on Twitter.com, her blog for current news and articles on YazBerry, and her Press Kit for media contacts. Thanks to the operating system hosted by Craftlaunch.com, a product geared toward small artisan businesses with storefronts on Etsy.com, shoppers can now easily purchase from the site and contact the designer.


Women with an eye for the unusual and well made, functional item, gravitate towards YazBerry, a brand boasting a guarantee that investing in YazBerry treasures "will leave people asking you where you got it!" Handmade YazBerry items are sustainable in nature and constructed from a mixture of recycled, found and new materials. Bold colors combine with sculptural details in YazBerry's clothing and accessories. YazBerry Vintage specializes in fine crafted European wearables, Mid-Century wearable and decor items, kitschy vintage from many eras and hand stitched linens. Available online at http://www.yazberry.com/, http://www.yazberryfashion.etsy.com/ and in store at The Local Joint, 310 Division Street South, Northfield, MN. YazBerry is also available for home trunk shows; contact Berry to book a show.


Contact:
YazBerry Fashion, LLC.
Virginia E. Berry, Designer & Owner
http://www.yazberry.com/
shop.yazberry@gmail.com
Northfield, MN 55057

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(414 words)

YazBerry Fashion, Juried into Riveralk Market Fair 2012

Exciting news! YazBerry is now available for purchase in two physical locations in Northfield, MN as well as online. I recently received the exciting news that my handmade work has been juried into the Riverwalk Market Fair 2012.

I will be showing as part of a coop booth from The Local Joint store, open daily (!!!), where you can now find my handmade work, vintage wearbles (emphasis on purses and scarves) and new to the YazBerry offering: home decor and kitchy vintage goodies!

I will be showing my work at Riverwalk Market Saturday, June 9, 9 am - 2 pm. Stop by, get your shop on and chat me up! I will be there for sure 1 additional Saturday this summer and possible a couple more. Stay tuned for announcements of my schedule.

Shop the YazBerry Collection 24hrs a day from the comfort of your computer (in your pajamas ;) (or your birthday suit) ) at my newly launched website www.yazberry.com.

Vintage Extravaganza at The Local Joint

Last Friday night the fine pickers of The Local Joint pulled out all of our favorite vintage to share with the lucky shoppers at Northfield's Girl's Nite Out. We donned fun vintage garb and the Mayor entertained us with costume changes throughout the evening. Then we danced the night away with a night cap at The Grand while grooving to tunes played by Sweet 'Stache.

Virginia E. Berry, Designer & Picker in her favorite vintage dress, with a borrowed crinoline from our stash and blue carnations from fellow picker, Ed Kuhlman's real estate group. 

The Mayor of Northfield, Mary Rossing, picker extraordinaire.

Wendy Nordquist can make a hat out of anything! She is our in house hat maker and is pictured here with a hat she fashioned out of a t-shirt she won at the after party at The Grand!

The Local Joint - A Photo Tour

I'm settling in to The Local Joint in Northfield, MN. Though the scenery changes weekly, here is a tour to give you a taste of what's in store! It's YazBerry-centric of course, but includes most of the nooks and crannies in the store.

YazBerry Vintage - Now Available to Buy in Person

YazBerry Fashion will be one of the collaborators at the new handmade and vintage marketplace in Northfield, MN. The Local Joint boasts to be as awesome as Etsy and I will say, on my first visit I was impressed. So impressed that I immediately inquired about getting involved! This week I will move all of my handmade clothing, table linens, some of my handmade purses, a selection of handmade and vintage jewelry and for the first time ever a selection of my fabulous vintage purses! Be sure to stop by regularly: collaborators are bringing in new vintage and handmade daily and our awesome organizer, Linda Schneewind, Owner of Digs (formerly of Northfield, now in Minneapolis) restyles the store every Monday!

For more info check out the blog: thelocaljointnfld.blogspot.com
Also, here is an article with a great slide show for a taste of what's in store: http://northfield.patch.com/articles/not-another-digs#photo-9072694  

What does this mean for YazBerry's online shoppers? A cleaner, more streamlined, more attractive online store. With the shift a bunch of inventory into a retail space, this allows me time to focus on fine tuning yazberryfashion.etsy.com Expect fresh images, exciting descriptions and an easier to navigate shopping experience!