YazBerry Fashion in the Press

2010 - Featured, www.BlueprintForStyle.com, March. Interview & featured hand cut leather bracelet.

2010 - Featured Designer, Handbag Designer 101, www.hb101.com, March. Detailed interview & featured purses.

2010 - Featured, CryingCalypso.blogspot.com, January. Vintage item from collection featured & reviewed.

2009 - Featured, www.scoutiegirl.com, October. Zoomed Local feature about Salem artists. Gold & Silver obi belt highlighted.

2007 - Highlighted by www.Telegram.com, Worcester Telegram & Gazette, September. Picture & brief review of my designs at the STart on the Street Art fair.

2007 - Spotlight Designer & Featured Designer, www.TalentDatabase.com, August

To view screenshots of my media appearances, visit my Facebook Press Album.

YazBerry Featured Handbag Designer

I was excited to check my email today and discover that I was selected as the featured handbag designer on Handbag Designer 101. Check out YazBerry on Handbag Designer 101 and please leave a comment on that page showing your support :)


Here is their interview of me:

"One of the first things I sewed as a kid was a bag I based off of a cereal box. It was quilted in bold colors and mixed patterns and had a large appliqued butterfly on it. People responded well to it and were always surprised when I told them I made it. My bag designs are often inspired by the fabric. I see fabric in my travels and think, hmm this would look great paired with this and shaped like that. I find it is easier to let the fabric steer the design than come up with an awesome design and search for the perfect fabric.

I mostly use fabric in my handbag designs. I find it easy to manipulate and love the vibrant colors and patterns to choose from. I like to say YazBerry will leave people asking you where you got it. I design for the treasure hunters. Women who seek out unique items with vintage details and bold colors. YazBerry bags are special because they always hide a unique, bold liner, they often incorporate recycled materials and you've never seen one like them before. Also, they are often one of a kind. Since I knew how to sew before college, I got involved in costume design at my college theater. From there, I entered designs in the college fashion shows and continued designing after. My surname is Berry and raspberry or strawberry seemed too expected so in 2005 my label became YazBerry.

When I shop for handbags I'm just as interested in what's inside as what's out. I keep this in mind when designing my handbags I love making surprising liners and useful organizing pockets; pen slots, cell phone slots and small item pockets. I make all of my own patterns, often I make them as I am sewing the purse. Most of the time this works but the worst is when I underestimate a piece and cut something from a vintage fabric (limited quantity) and then either have to redesign the bag with a different fabric or different design all together.

Nightmare design stories are always great lessons. Either mistakes lead me down the path of a new design I wouldn't have otherwise come up with or they teach me a valuable lesson of what not to do next time. It's all worth it because it's thrilling to see my finished designs on stylish ladies arms. My line reminds me of a candy store or eastern bazaar in its varied colors and textures; like candy or ice cream. My greatest achievement so far was to be invited to show my purses paired with Vivienne Tam & Tibi designs at a fashion show in Boston for the launch of The Fashion Reporter online magazine in 2009."

Picture and quote featured on http://www.hbd101.com/designer/573/yazberry_fashion_berry_virginia_e. 3/11/10.

YazBerry Fashion- Featured Designer on Talentbase.com!

Currently, your favorite independent fashion designer, Virginia E. Berry of YazBerry Fashion, is a featured Designer on www.talentdatabase.com !

What is this TalentDatabase.com you speak of? Well friends it is a snazzy (favorite adjective from 7th grade - 12th grade) networking site for talented folk like, I would imagine, many of you! "The Industry Source for Talent and Creativity. The Global Talent Database provides structure and organization to The World of Talent" It's the MySpace of the creative world!

Do you write, act, paint, take pictures, make movies, dance, sew, etc. etc.? Then you should make a profile on this site too! Why not, maybe your new biggest fans will discover you there! Hey, it could happen! Join now!

And...be sure to bookmark YazBerry Fashion when you join and peruse our profile! And leave us tons of Acknowledgment!