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Friday, April 22, 2016

Jackie Highway "Here I Am" Music Video Features YazBerry Cuff

My friend and talented composer/violinist/singer/dancer/creative wonder woman Jackie Highway just released this amazing music video. It's a lot of fun and fresh sounding, perfect to add to your summer playlist. Best of all, she is wearing a custom YazBerry Fashion hand cut leather lace cuff I made her in some of the scenes. Watch for a shiny, silver leather cuff on her left wrist while you enjoy the tunes and colorful video. Keep an eye out for her new album dropping soon; it's awesome!


Thursday, April 21, 2016

YazBerry Fashion at the Downhome Expo 2016

Thank you to everyone that stopped by my booth at the Downhome Expo 2016 . I know I spoke with 400+ people because that's how many business cards you took home! Wow! Special thanks to those that purchased my one of a kind jewellery for themselves and as gifts. I hope you enjoy your purchases and tell your friends. I am located in St. John's and would be happy to show you my collection at any time. I am actively seeking retailers to carry my collections and welcome custom orders. Please contact me. Also, a shout out and thank you to Shawn Parsons, Mortgage Broker at TD Bank, one of the event sponsors, for hosting a YazBerry earrings giveaway contest on his Facebook page. Thank you!
 -Virginia

Missed the Downhome Expo? Here are some photos of the YazBerry Fashion booth and some highlights of my jewellery designs:






An interesting read if you've ever wondered why a map of Newfoundland has so many strange place names. A collection of information by Byron A. Brooks intended as a tour guide to the history of the place names.


There we many excellent giveaways, games and contests at the Downhome Expo. We won some full size cosmetics (our choice) from Chatters Salons.













Sunday, March 20, 2016

Images of Work

JEWELRY - all of the pictured jewelry is available for purchase at this time. Please contact me to place an order. 
 Necklace: antique glass beads, Swarovski crystals, vintage brass finding, leather cord. $97

 Necklace, hand cut leather lace, recycled garment leather, $75

Bracelet, multi-strand leather with wire wrapped semi-precious stones, fresh water pearls, Swarovski crystals, $65

 Cuff bracelet, hand cut leather lace butterfly, $59
Necklace, sterling silver chain, fresh water pearls, antique key, hand sculpted kite made from antique Japanese obi fabric and leather, antique key, $79

Earrings, Labradorite stones and garnets, sterling silver, $45 each

BABY SHOES - All of these baby shoes have sold. I am currently taking custom orders for baby shoes. You choose the size, style and materials. Please contact me to discuss your order.
 Casual baby shoes, antique Japanese obi fabric paired with neon green leather soles, $35

 Kimono baby shoes, antique Japanese obi fabric paired with non-skid rubberized cotton soles, $30 each
Kimono baby shoes, antique Chinese silk fabric paired with non-skid rubberized cotton soles, $30

 Baby booties, leather with pierced toes, $40

 Baby booties, vegan vinyl with plain toes, $25


PURSES - All of these purses have sold. I am currently designing and making bespoke purses only at this time. Please contact me to discuss your order.
Polka Dot Clutch, $72, Photo by Yassine Belhaldi

Beaded Chain Purse, $102, Photo by Virginia E. Berry

Silk Embroidered Messenger Bag, $167, Photo by Virginia E. Berry

Kimono Clutch, $72, Photo by Virginia E. Berry

CLOTHING - All of these clothing items have sold. I am currently only offering bespoke clothing design and sewing at this time. Please contact me to discuss your order.
Copper Leather Corset, $125, Photo by Yassine Belhaldi, Model: Virginia E. Berry

Obi Belt, $63, Photo by Virginia E. Berry, Model: Naomi Hernandez

Cropped denim jacket, $67. Photo by: Virginia E. Berry


TABLE LINENS & QUILTS - These items have sold or were custom orders and are not available for purchase. Please contact me to discuss custom quilting and home decor items. 
Table Runner, $67, Photo by Virginia E. Berry

Table Runner, $73, Photo by: Virginia E. Berry


Custom quilt. Photo by: Virginia E. Berry

Custom quilt. Photo by: Virginia E. Berry

LOGO

PHOTOGRAPHS OF THE DESIGNER

Virginia E. Berry, Designer & Owner of YazBerry Fashion

Virginia E. Berry, Designer & Owner of YazBerry Fashion

Virginia E. Berry, Designer & Owner of YazBerry Fashion

TO VIEW MY PRESS KIT CLICK HERE.

Monday, March 14, 2016

Biography

Virginia E. Berry, Designer, Maker, Picker

Early Life
Born in rural Minnesota, Berry was an active and creative child. Her grandmother was an avid quilter and whenever she stayed at grandma’s she would play with scrap fabric and make things – clothes for dolls, from scratch stuffed animals, miniature quilts. She also took classes in the fine arts and had paintings displayed in student shows around town and entered into regional and national contests. Informal lessons from grandma, mom and many other mothers in Girl Scouts, taught Berry how to sew, quilt, design patterns, dye, weave, spin yarn…

A photo posted by Virginia (@yazberryfashion) on


Education
While pursuing her Bachelor of Arts Degree at Skidmore College, Berry’s lifetime interest in costumes and ability to sew landed her a job at the Skidmore Theatre Costume shop. Under the tutelage of Patty Pawliczak, Berry honed her designing and pattern drafting skills. She also took a course in textile arts where she learned surface design, decorative embroidery techniques, piece work, advanced weaving and dyeing.  

At Skidmore, Berry designed collections for student fashion shows in 2002 and 2004. Dabbling with sustainable fashion and not even realizing it at the time, in 2002 Berry constructed gowns from recycled black and white photos of people from magazines. In 2004, after having spent a year living and studying in Madrid, Spain, Berry made a collection featuring salvaged leather she had found outside a workshop in Madrid. She also recycled scrap fabric from the costume shop into couture dresses; one, her French model asked to bring home with her to Paris.

YazBerry Launch 2005
Berry graduated Skidmore in 2004 and in May of 2005 began YazBerry Fashion. The name YazBerry is a play on the designer’s surname and offers a fresh, funky, alternative to the expected strawberry/raspberry/blueberry while bringing that juicy, fruity taste to one’s mouth when read. From the start YazBerry has been a mix of handmade, one of a kind, designs by Berry and carefully curated vintage finds.

YazBerry’s early designs were art purses, throw pillows, graphic t-shirts and assorted custom orders. From there the designs focused on purses and ready to wear clothing. In 2009, Berry was invited by The Fashion Reporter virtual Magazine and Fashion Evolution Productions to showcase a selection of her purses at a fashion show featuring pieces from the fall collections of Vivienne Tam, Tibi, MNG Mango, Vera Wang and Rebecca Taylor. Purses from the YazBerry Fashion collection were paired with designs by Vivienne Tam and Tibi.

Artist in Residence
In 2010, Berry wrote a proposal for an artist's studio and retail space in Salem, MA, in the City of Salem's Artists' Row artist in residence program. Berry was among five artist groups selected to have space during the summer and fall. During this time she created an extensive portfolio and expanded her line into jewelry, stationary and decor items.

During her stay on Artists' Row, Berry offered workshops and demonstrations to members of the community. She also produced a fashion show as part of the Ahht for Peeps art event, in which her work was modeled by members of the community, real people as she put it. She invited Artists' Row artists Ellen Hardy, President of the Salem Arts Association, to showcase her hand painted silk scarves and neckties and Dan Anthony, to share his handcrafted leather masks.

Retail Co-op
Back in her hometown of Northfield, MN, Berry showcased her work at The Riverwalk Market Fair during two summer seasons and held a seat on the Leadership Committee. Berry also held a share of a unique retail co-op, The Local Joint, featuring both her handmade designs and a broad selection of vintage accessories and home items. Berry’s knowledge of sourcing and valuing vintage items was nurtured by the many experienced pickers in the co-op, further expanding her interest and expertise in picking.

babyBerry
In 2014 as a result of a handmade pair of leather baby booties Berry gave to a good friend, YazBerry friends, family and followers demanded the launch of babyBerry, designer baby booties and accessories made from new and vintage materials. babyBerry is catalog based; through a personalized consultation, Berry customizes each order for the customer based on the colors, design aesthetic and size desired. She also does custom applique onesies, capes, leggings, winter hats and would love to discuss other visions you may have. She has been known to make baby quilts as heirloom quality gifts too!

Shop for YazBerry
Berry’s chronic wanderlust, sense of adventure, and Canadian husband, have her currently residing in Newfoundland, Canada. She has a home studio and several retailers in the area carry her jewelry. Currently Berry is focusing on jewelry design but is available to discuss bespoke purses and other designs. For photos and retail prices of most of YazBerry’s inventory, please visit the facebook photo albums or contact Berry. She is actively pursuing additional retail opportunities for her handmade work as well as a good retail fit for her vintage items. Please contact Berry to discuss.


YazBerry Fashion is artist designed and made, fashion forward, wearable art jewelry and accessories designed for people that love the art of dressing. She also carries a selection of vintage jewelry, purses, scarves, neckties and clothing. Her work is sustainable in nature as she uses a mixture of recycled, found and new objects. Berry boasts that YazBerry will leave people asking you where you got it!

TO VIEW THE YAZBERRY PRESS KIT CLICK HERE.

PRESS KIT










YAZBERRY FASHION
YazBerry Fashion is the design label of Designer, Maker, Picker, Virginia E. Berry. Raised in Northfield, MN, Berry pursued her BA at Skidmore College where she worked in the costume shop at the theatre under the tutelage of Costume Designer, Patty Pawliczak. Berry participated in several student fashion shows and graduated in 2004 with a double Major in Spanish and Government and Minor in International Affairs. In 2010 Berry had an artist in residence in Salem, MA's Artist's Row program in which she had a retail space and taught workshops. Currently, Berry resides in Newfoundland, Canada where she is launching her line to the Canadian market.

Berry's design work ranges from jewelry and accessories to baby shoes and custom work. Her body of work can best be described as modern vintage; drawing inspiration from classic shapes, patterns and styles but offering a fresh, modern taste. She boasts that YazBerry will leave people asking you where you got it! Berry also offers a carefully curated selection of vintage purses and scarves. Her keen eye for color and volume come together nicely throughout her pieces.

YazBerry Fashion ranges in price from $10 for handmade earrings up to $165 for a sterling silver architectural necklace with semi-precious stones. Berry works with new and recycled textiles, found objects, semi-precious stones, pearls, fur, lace, leather and melds them into must have one of a kind creations. Her handmade and vintage collection is available in her Etsy.com store yazberryfashion.etsy.com,and on her facebook page facebook.com/yazberryfashion by browsing the photo albums. Her work can also be found at art fairs throughout Newfoundland and at many retailers in the province.

Links in order are:
Salem, MA's Artist's Row: http://www.salem.com/pages/salemma_webdocs/artists
YazBerry Fashion on Etsy.com: http://yazberryfashion.etsy.com
YazBerry Fashion on Facebook.com: https://www.facebook.com/yazberryfashion/photos_stream?tab=photos_albums
YazBerry Retail Partners: http://www.yazberry.com/pages/retailers/

CONTACT INFORMATION
Virginia E. Berry, Owner & Designer
shop.yazberry@gmail.com
Website: http://www.yazberry.com
Shop: http://yazberryfashion.etsy.com
Blog: http://yazberry.blogspot.com
Twitter: https://twitter.com/yazberryfashion
Facebook: http://www.facebook.com/yazberryfashion
Instagram: https://www.instagram.com/yazberryfashion
Pinterest: https://www.pinterest.com/yazberryfashion


IMAGES OF WORK
PRESS RELEASES
BIOGRAPHY
ARTIST'S STATEMENT
PRESS MENTIONS - PRINT & INTERNET

The Handcut Leather Lace Process

Artist's Statement

As I walk and drive through life I am constantly thinking, constantly inspired by what I see around me and I try to jot down ideas as I go along. I'm lost without a pen and paper, a check list, a brief note. YazBerry Fashion is my outlet to bring that which inspires me to life, in a tangible, wearable, useful way. I create because whatever it is that keeps me up at night with ideas spinning through my head must be fed by putting my hands to work manifesting my visions.

I am obsessed with recycling; I think I was a first wave 'reduce, reuse, recycle' student and it stuck with me from an impressionable age. I strive to recycle as much as I possibly can; this comes through in my design work. I love working with recycled materials. I almost prefer them to new materials, though I do use a mix in my work. There is something about picking up a discarded material, taking in its limitations and characteristics and finding a way to breathe new life into it. I consider this sustainable fashion.

In the last fifteen years I have made my way around the world. I am inspired by the colors I see, vivid tropical hues, bold eastern pigments and delicious color combinations. I try to capture these colors, textures and sights in my work.

I enjoy examining everything I can with my fingers and my eyes, learning its texture, seeing its ornate details. I pay attention to these things and create with the details and hand in mind. I am inspired by vintage garments, architecture and the textiles themselves. Because I work with a lot of recycled materials, often the material tells me what it should become. I enjoy designing this way and find it more challenging to design from a drawing or a vision and find the materials that work to make this vision come to be.

My work is colorful. It has strong shapes, bold colors and patterns and subtle details reminiscent of vintage craftsmanship. I create with people that enjoy treasure hunting in mind. People that enjoy the art of dressing themselves in special items, pops of color, three or more colors at once like me. I design for people wanting something unique, one of a kind; something not available in malls or department stores. My work is wearable art.

- Virginia E. Berry

TO VIEW THE YAZBERRY PRESS KIT CLICK HERE.

Sunday, March 13, 2016

I'll Have the YazBerry: Now You Can at the Downhome Expo, April 15 - 17, 2016, Mt. Pearl, NL


For $2 off your admission to the Downhome Expo get the coupon here. My Etsy.com store is empty right now as I am busy creating inventory for the Downhome Expo. After the Expo I will be adding any leftover inventory to my Etsy shop. Meanwhile, if you'd like a sneak peek of what I am working on and what I have for sale, please follow me on instagram and check out my photo albums on facebook. If you see something you like and can't wait for the Expo or live in another province or country, I ship worldwide and take payments via PayPal!