PRESS KIT

YAZBERRY FASHION
YazBerry Fashion is the design label of Designer, Maker, Picker, Virginia E. Berry. Raised in Northfield, MN, Berry pursued her BA at Skidmore College where she worked in the costume shop at the theatre under the tutelage of Costume Designer, Patty Pawliczak. Berry participated in several student fashion shows and graduated in 2004 with a double Major in Spanish and Government and Minor in International Affairs. In 2010 Berry had an artist in residence in Salem, MA's Artist's Row program in which she had a retail space and taught workshops. Currently, Berry resides in Newfoundland, Canada where she is launching her line to the Canadian market.

Berry's design work ranges from jewelry and accessories to baby shoes and custom work. Her body of work can best be described as modern vintage; drawing inspiration from classic shapes, patterns and styles but offering a fresh, modern taste. She boasts that YazBerry will leave people asking you where you got it! Berry also offers a carefully curated selection of vintage purses and scarves. Her keen eye for color and volume come together nicely throughout her pieces.

YazBerry Fashion ranges in price from $10 for handmade earrings up to $165 for a sterling silver architectural necklace with semi-precious stones. Berry works with new and recycled textiles, found objects, semi-precious stones, pearls, fur, lace, leather and melds them into must have one of a kind creations. Her handmade and vintage collection is available in her Etsy.com store yazberryfashion.etsy.com,and on her facebook page facebook.com/yazberryfashion by browsing the photo albums. Her work can also be found at art fairs throughout Newfoundland and at many retailers in the province.

Links in order are:
Salem, MA's Artist's Row: http://www.salem.com/pages/salemma_webdocs/artists
YazBerry Fashion on Etsy.com: http://yazberryfashion.etsy.com
YazBerry Fashion on Facebook.com: https://www.facebook.com/yazberryfashion/photos_stream?tab=photos_albums
YazBerry Retail Partners: http://www.yazberry.com/pages/retailers/

CONTACT INFORMATION
Virginia E. Berry, Owner & Designer
shop.yazberry@gmail.com
Website: http://www.yazberry.com
Shop: http://yazberryfashion.etsy.com
Blog: http://yazberry.blogspot.com
Twitter: https://twitter.com/yazberryfashion
Facebook: http://www.facebook.com/yazberryfashion
Instagram: https://www.instagram.com/yazberryfashion
Pinterest: https://www.pinterest.com/yazberryfashion


IMAGES OF WORK
PRESS RELEASES
BIOGRAPHY
ARTIST'S STATEMENT
PRESS MENTIONS - PRINT & INTERNET

The Handcut Leather Lace Process

PRESS RELEASE: YazBerry Fashion, LLC Launches New Website, YazBerry.com

FOR IMMEDIATE RELEASE:


YazBerry Fashion, LLC Launches New Website, YazBerry.com


Booming sales and higher profile driving force behind YazBerry Fashion, LLC's new look and streamlined web presence, YazBerry.com.


Northfield, MN – May 25, 2012 – Booming sales from YazBerry Fashion, LLC's brick and mortar retail presence, have brought greater exposure and the need to streamline and rebrand YazBerry.com.


YazBerry Fashion, LLC (YazBerry) is a Minnesota business featuring handmade purses, jewelry and clothing by local Designer, Virginia E. Berry, a native of Northfield, MN. YazBerry also sells a carefully curated collection of designer vintage scarves, purses, home decor items and kitschy vintage treasures with a lean towards Mid-Century decor, kitchen and linens. YazBerry can be found at the brick and mortar vintage and handmade cooperative, The Local Joint, 310 Division Street South, Northfield, MN. Some of Berry’s collection is also available online at www.yazberryfashion.etsy.com , her shop at the online marketplace, Etsy.com, occasionally during the summer at the Riverwalk Market Fair and most recently on the newly launched http://www.yazberry.com/.


YazBerry's new website http://www.yazberry.com/  offers a sleek, modern, stripped down aesthetic of a soft white background and clean simple product photos. This rebranding of the YazBerry look is intended to bring visual attention to the fine details and colors of the products themselves and eliminate background distractions. YazBerry.com is now a one-stop-shop for access to all of the brand's web presences; quick links to Berry's portfolio on Facebook.com, her newsfeed on Twitter.com, her blog for current news and articles on YazBerry, and her Press Kit for media contacts. Thanks to the operating system hosted by Craftlaunch.com, a product geared toward small artisan businesses with storefronts on Etsy.com, shoppers can now easily purchase from the site and contact the designer.


Women with an eye for the unusual and well made, functional item, gravitate towards YazBerry, a brand boasting a guarantee that investing in YazBerry treasures "will leave people asking you where you got it!" Handmade YazBerry items are sustainable in nature and constructed from a mixture of recycled, found and new materials. Bold colors combine with sculptural details in YazBerry's clothing and accessories. YazBerry Vintage specializes in fine crafted European wearables, Mid-Century wearable and decor items, kitschy vintage from many eras and hand stitched linens. Available online at http://www.yazberry.com/, http://www.yazberryfashion.etsy.com/ and in store at The Local Joint, 310 Division Street South, Northfield, MN. YazBerry is also available for home trunk shows; contact Berry to book a show.


Contact:
YazBerry Fashion, LLC.
Virginia E. Berry, Designer & Owner
http://www.yazberry.com/
shop.yazberry@gmail.com
Northfield, MN 55057

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PRESS RELEASE: YazBerry Fashion, LLC to Increase Prices in 2012

FOR IMMEDIATE RELEASE:
YazBerry Fashion, LLC to Increase Prices in 2012

High demand for one of a kind, handmade purses and clothing is forcing
YazBerry to increase prices as of January 1, 2012.

Northfield, MN – December 29, 2011 – Increasing competition and demand
for unique, one of a kind, hand crafted fashion has driven YazBerry
Fashion, LLC, to increase prices in 2012 on handmade purses and
clothing.

YazBerry is a Minnesota business featuring handmade purses, jewelry
and clothing by local Designer, Virginia E. Berry, a native of
Northfield, MN. YazBerry also sells a carefully curated collection of
designer vintage scarves and purses. Berry’s collection is available
online at www.yazberryfashion.etsy.com, her shop on the online
marketplace, Etsy.com and at art fairs throughout MN.

Berry repurposes vintage materials to make her durable, wearable art.
She doesn’t like to make the same thing twice; due to the limited
resources repurposed and found materials offer, Berry specializes in
one of a kind art bags, clothing and jewelry. She mixes the high
quality, rare vintage materials with new materials to create colorful,
sculptural, wearable items.

YazBerry is a favorite amongst women craving items that will leave
people asking where they got it. It offers a certain artistic luxury
that cannot be found elsewhere. Innovative, functional and beautiful;
often featuring built in organizational solutions. YazBerry is for the
treasure hunter, the one that will spend months looking for that
perfect, unusual, unique something.

Virginia E. Berry is a textile artist specializing in wearable art
with inspiration drawn from architecture and eastern cultures. She has
a knack for pairing colors and textures for eye popping results and
enjoys giving new life to repurposed materials. YazBerry Fashion can
be found online at www.yazberryfashion.etsy.com, at local art fairs
such as Riverwalk Market Fair and now by direct message on Facebook.
Visit www.facebook.com/yazberryfashion to browse the exclusive
Facebook only collection. YazBerry is also available for home trunk
shows; contact Berry to book a show.

Contact:
YazBerry Fashion, LLC.
Virginia E. Berry, Designer & Owner
http://yazberryfashion.etsy.com
berry @ yazberry.com
Northfield, MN 55057 

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