Friday, May 25, 2012

PRESS RELEASE: YazBerry Fashion, LLC Launches New Website,


YazBerry Fashion, LLC Launches New Website,

Booming sales and higher profile driving force behind YazBerry Fashion, LLC's new look and streamlined web presence,

Northfield, MN – May 25, 2012 – Booming sales from YazBerry Fashion, LLC's brick and mortar retail presence, have brought greater exposure and the need to streamline and rebrand

YazBerry Fashion, LLC (YazBerry) is a Minnesota business featuring handmade purses, jewelry and clothing by local Designer, Virginia E. Berry, a native of Northfield, MN. YazBerry also sells a carefully curated collection of designer vintage scarves, purses, home decor items and kitschy vintage treasures with a lean towards Mid-Century decor, kitchen and linens. YazBerry can be found at the brick and mortar vintage and handmade cooperative, The Local Joint, 310 Division Street South, Northfield, MN. Some of Berry’s collection is also available online at , her shop at the online marketplace,, occasionally during the summer at the Riverwalk Market Fair and most recently on the newly launched

YazBerry's new website  offers a sleek, modern, stripped down aesthetic of a soft white background and clean simple product photos. This rebranding of the YazBerry look is intended to bring visual attention to the fine details and colors of the products themselves and eliminate background distractions. is now a one-stop-shop for access to all of the brand's web presences; quick links to Berry's portfolio on, her newsfeed on, her blog for current news and articles on YazBerry, and her Press Kit for media contacts. Thanks to the operating system hosted by, a product geared toward small artisan businesses with storefronts on, shoppers can now easily purchase from the site and contact the designer.

Women with an eye for the unusual and well made, functional item, gravitate towards YazBerry, a brand boasting a guarantee that investing in YazBerry treasures "will leave people asking you where you got it!" Handmade YazBerry items are sustainable in nature and constructed from a mixture of recycled, found and new materials. Bold colors combine with sculptural details in YazBerry's clothing and accessories. YazBerry Vintage specializes in fine crafted European wearables, Mid-Century wearable and decor items, kitschy vintage from many eras and hand stitched linens. Available online at, and in store at The Local Joint, 310 Division Street South, Northfield, MN. YazBerry is also available for home trunk shows; contact Berry to book a show.

YazBerry Fashion, LLC.
Virginia E. Berry, Designer & Owner
Northfield, MN 55057


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