FOR IMMEDIATE RELEASE:
YazBerry Fashion, LLC Launches New Website, YazBerry.com
Booming sales and higher profile driving force behind YazBerry Fashion, LLC's new look and streamlined web presence, YazBerry.com.
Northfield, MN – May 25, 2012 – Booming sales from YazBerry Fashion, LLC's brick and mortar retail presence, have brought greater exposure and the need to streamline and rebrand YazBerry.com.
YazBerry Fashion, LLC (YazBerry) is a Minnesota business featuring handmade purses, jewelry and clothing by local Designer, Virginia E. Berry, a native of Northfield, MN. YazBerry also sells a carefully curated collection of designer vintage scarves, purses, home decor items and kitschy vintage treasures with a lean towards Mid-Century decor, kitchen and linens. YazBerry can be found at the brick and mortar vintage and handmade cooperative, The Local Joint, 310 Division Street South, Northfield, MN. Some of Berry’s collection is also available online at www.yazberryfashion.etsy.com , her shop at the online marketplace, Etsy.com, occasionally during the summer at the Riverwalk Market Fair and most recently on the newly launched http://www.yazberry.com/.
YazBerry's new website http://www.yazberry.com/ offers a sleek, modern, stripped down aesthetic of a soft white background and clean simple product photos. This rebranding of the YazBerry look is intended to bring visual attention to the fine details and colors of the products themselves and eliminate background distractions. YazBerry.com is now a one-stop-shop for access to all of the brand's web presences; quick links to Berry's portfolio on Facebook.com, her newsfeed on Twitter.com, her blog for current news and articles on YazBerry, and her Press Kit for media contacts. Thanks to the operating system hosted by Craftlaunch.com, a product geared toward small artisan businesses with storefronts on Etsy.com, shoppers can now easily purchase from the site and contact the designer.
Women with an eye for the unusual and well made, functional item, gravitate towards YazBerry, a brand boasting a guarantee that investing in YazBerry treasures "will leave people asking you where you got it!" Handmade YazBerry items are sustainable in nature and constructed from a mixture of recycled, found and new materials. Bold colors combine with sculptural details in YazBerry's clothing and accessories. YazBerry Vintage specializes in fine crafted European wearables, Mid-Century wearable and decor items, kitschy vintage from many eras and hand stitched linens. Available online at http://www.yazberry.com/, http://www.yazberryfashion.etsy.com/ and in store at The Local Joint, 310 Division Street South, Northfield, MN. YazBerry is also available for home trunk shows; contact Berry to book a show.
Contact:
YazBerry Fashion, LLC.
Virginia E. Berry, Designer & Owner
http://www.yazberry.com/
shop.yazberry@gmail.com
Northfield, MN 55057
###
(414 words)
Showing posts with label Press Release. Show all posts
Showing posts with label Press Release. Show all posts
Friday, May 25, 2012
Thursday, December 29, 2011
PRESS RELEASE: YazBerry Fashion, LLC to Increase Prices in 2012
FOR IMMEDIATE RELEASE:
YazBerry Fashion, LLC to Increase Prices in 2012
High demand for one of a kind, handmade purses and clothing is forcing
YazBerry to increase prices as of January 1, 2012.
Northfield, MN – December 29, 2011 – Increasing competition and demand
for unique, one of a kind, hand crafted fashion has driven YazBerry
Fashion, LLC, to increase prices in 2012 on handmade purses and
clothing.
YazBerry is a Minnesota business featuring handmade purses, jewelry
and clothing by local Designer, Virginia E. Berry, a native of
Northfield, MN. YazBerry also sells a carefully curated collection of
designer vintage scarves and purses. Berry’s collection is available
online at www.yazberryfashion.etsy.com, her shop on the online
marketplace, Etsy.com and at art fairs throughout MN.
Berry repurposes vintage materials to make her durable, wearable art.
She doesn’t like to make the same thing twice; due to the limited
resources repurposed and found materials offer, Berry specializes in
one of a kind art bags, clothing and jewelry. She mixes the high
quality, rare vintage materials with new materials to create colorful,
sculptural, wearable items.
YazBerry is a favorite amongst women craving items that will leave
people asking where they got it. It offers a certain artistic luxury
that cannot be found elsewhere. Innovative, functional and beautiful;
often featuring built in organizational solutions. YazBerry is for the
treasure hunter, the one that will spend months looking for that
perfect, unusual, unique something.
Virginia E. Berry is a textile artist specializing in wearable art
with inspiration drawn from architecture and eastern cultures. She has
a knack for pairing colors and textures for eye popping results and
enjoys giving new life to repurposed materials. YazBerry Fashion can
be found online at www.yazberryfashion.etsy.com, at local art fairs
such as Riverwalk Market Fair and now by direct message on Facebook.
Visit www.facebook.com/
Facebook only collection. YazBerry is also available for home trunk
shows; contact Berry to book a show.
Contact:
YazBerry Fashion, LLC.
Virginia E. Berry, Designer & Owner
http://yazberryfashion.etsy.
berry @ yazberry.com
Northfield, MN 55057
###
(320 words)
YazBerry Fashion, LLC to Increase Prices in 2012
High demand for one of a kind, handmade purses and clothing is forcing
YazBerry to increase prices as of January 1, 2012.
Northfield, MN – December 29, 2011 – Increasing competition and demand
for unique, one of a kind, hand crafted fashion has driven YazBerry
Fashion, LLC, to increase prices in 2012 on handmade purses and
clothing.
YazBerry is a Minnesota business featuring handmade purses, jewelry
and clothing by local Designer, Virginia E. Berry, a native of
Northfield, MN. YazBerry also sells a carefully curated collection of
designer vintage scarves and purses. Berry’s collection is available
online at www.yazberryfashion.etsy.com, her shop on the online
marketplace, Etsy.com and at art fairs throughout MN.
Berry repurposes vintage materials to make her durable, wearable art.
She doesn’t like to make the same thing twice; due to the limited
resources repurposed and found materials offer, Berry specializes in
one of a kind art bags, clothing and jewelry. She mixes the high
quality, rare vintage materials with new materials to create colorful,
sculptural, wearable items.
YazBerry is a favorite amongst women craving items that will leave
people asking where they got it. It offers a certain artistic luxury
that cannot be found elsewhere. Innovative, functional and beautiful;
often featuring built in organizational solutions. YazBerry is for the
treasure hunter, the one that will spend months looking for that
perfect, unusual, unique something.
Virginia E. Berry is a textile artist specializing in wearable art
with inspiration drawn from architecture and eastern cultures. She has
a knack for pairing colors and textures for eye popping results and
enjoys giving new life to repurposed materials. YazBerry Fashion can
be found online at www.yazberryfashion.etsy.com, at local art fairs
such as Riverwalk Market Fair and now by direct message on Facebook.
Visit www.facebook.com/
Facebook only collection. YazBerry is also available for home trunk
shows; contact Berry to book a show.
Contact:
YazBerry Fashion, LLC.
Virginia E. Berry, Designer & Owner
http://yazberryfashion.etsy.
berry @ yazberry.com
Northfield, MN 55057
###
(320 words)
Tuesday, December 21, 2010
Honeysuckle: Pantone 2011 Color of the Year
"A Color for All Seasons
Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it." - Pantone.com
I love this color, have been wearing and designing with it for years, and am pleased to share a few pieces from my collection of handmade & vintage goodies that are honeysuckle. Admitedly, I've always wanted to call this color salmon, or coral, but honeysuckle is a charming way of describing it as well. Here are links to the above featured honeysuckle YazBerry.1960's Mod Scarf
Leather Necklace
Shoulder Bag
Ocean Artifact Pendant
Embroidered Statement Necklace
1960's Hot Pink Scarf
Hoop Earrings
1960's Triangle Scarf
My vintage floral mod scarf is featured in an Etsy.com treasury of honeysuckle items:
Please note: quote found on http://www.pantone.com/pages/pantone/Pantone.aspx?pg=20821&ca=4 12.22.10
For the official Pantone Press Release visit this link.
Friday, December 10, 2010
PRESS RELEASE: 500 Division St. S., One of the Greenest Addresses in Northfield
FOR IMMEDIATE RELEASE:
500 Division St. S., One of the Greenest Addresses in Northfield
Lisa's Alterations & Tailoring and Buttons, Bows & Baby Doll Clothes offer green solutions and products for people of all ages.
Northfield, MN - December, 10, 2010 - Lisa Emery of Lisa's Alterations & Tailoring has served the Northfield area out of her home for many years. Now located on the corner of Division St. and 5th St., 500 Division St. S. (the former Downtown Dancewear store) is home to both Lisa's Alterations & Tailoring and Buttons, Bows & Baby Doll Clothes. This holiday season owners Emery and Eileen Seeley have invited Designer, Virginia E. Berry of YazBerry Handmade Fashion to showcase her clothing and accessories line. Emery, Seeley and Berry all offer green products and services to diverse clientele.
Emery has been a Seamstress and Tailor for many years in Northfield. She ran her workshop out of her home until three months ago when she opened up shop on Division St. in Northfield at The Shops at 500 Division St. S. location. Emery's service of alterations and tailoring allows customers to give a second life to their clothing, stretch those wardrobe pennies a little further and obtain garments that fit properly that may otherwise end up in the donation piles; a frugal and green option.
Seeley is a Jane of many trades and has put her skills to work designing and sewing handmade doll clothes for American Girl and Bitty Baby sized dolls, 15" - 18" tall. The clothes are often made from scraps of fabric used in other projects, fabric that makes its way to her through many channels and is recycled into beautiful, heirloom quality doll clothing.
Both little girls and grandmas enjoy browsing the racks in Buttons, Bows and Baby Doll Clothes. By recycling scraps of fabric, Seeley is creating green toys for children and keeping textile waste out of the landfills. She mixes recycled fabrics, scrap fabrics and new fabrics to create the doll clothes. Also available are handmade dresses by another Seamstress out of Farmington, and specialty manufactured shoes and career wear such as nurses’ uniforms.
During the recent Winter Walk event in Downtown Northfield, Emery & Seeley invited Northfield native, Virginia E. Berry to display her handmade, artist made clothing, purses and jewelry. Berry has an independent design label which she sells predominantly online, YazBerry Fashion. Her full collection is available on www.yazberryfashion.etsy.com, her shop on the online marketplace, Etsy.com.
Berry also works with recycled and repurposed materials. Many of her pieces include recycled textiles, found objects and vintage items mixed with new components. Berry considers her green creations "sustainable fashion"; by reusing and giving a second life to materials, they are kept out of the dumps and don't require the need to manufacture new materials, depleting our available resources and often adding to the pollution problems.
Emery and Seeley have invited Berry to showcase her designs throughout December. Be sure to stop in to see what shopping local and shopping green looks like in The Shops at 500 Division St. S., Northfield, MN. Don’t be confused by the pink walls, these ladies are green and armed with sewing machines.
YazBerry Fashion
Virginia E. Berry
http://yazberryfashion.etsy.com
berry @ yazberry.com
500 Division St. S.
Northfield, MN 55057
507-664-3890
###
(515 words)
Monday, May 24, 2010
Salem Arts Festival – June 4th – 6th, 2010
As an Artist on Artists' Row, the area where my store is located, I will be participating in this festival. Should be a fun lively weekend in Salem.
Press Release May 14, 2010
For Immediate Release
Contact: Matt Caruso #(978) 744-0004, mattcaruso@salemsounds.com www.salemartsfestival.com
Salem Main Streets, 265 Essex Street, Salem, MA 01970
CLICK HERE for a printable copy in PDF format (Adobe Acrobat)
Salem Arts Festival – June 4th – 6th, 2010
Enjoy a stroll through beautiful and historic Salem, MA and experience the Salem Arts Festival, a celebration all the arts: painting, photography, sculpture, dance, music, writing, new media, performance, poetry, culinary and more!
This free and family-friendly event runs June 4th-6th, 2010 and promotes the arts in downtown Salem in a unique and collaborative way – highlighting the existing artist community and encouraging general community participation. The Festival venues include Old Town Hall, The Salem Common and Pickering Wharf, and run the gamut from juried exhibitions and demonstrations to live performances. No matter what your level of art experience, people of all ages and backgrounds will find something that will delight and educate!
Visit www.salemartsfestival.org for more information.
About the Salem Arts Festival?
Salem Arts Festival is organized by volunteers and by Salem Main Streets with assistance from the Salem Arts Association. Funding provided in part from a grant from The Salem Cultural Council (SCC) with additional funding provided by local businesses and organizations.
The Salem Arts Festival provides the arts community an opportunity to showcase their talents – from juried exhibitions and demonstrations to live performances. Last years Festival was attended by over 4000 people and we expect an even larger crowd this year.
About Salem Main Streets?
Salem Main Streets’ goal is the revitalization of downtown Salem as a vibrant, year-round, retail, dining and cultural destination through business recruitment, retention and the promotion of downtown Salem.
The Salem Arts Festival is offered free to all visitors and residents of Salem and does not include goods for sale. However, exhibitors and performers may distribute their cards and brochures.?
ILLUSTRATION BY RICHARD FLYNN
Press Release May 14, 2010
For Immediate Release
Contact: Matt Caruso #(978) 744-0004, mattcaruso@salemsounds.com www.salemartsfestival.com
Salem Main Streets, 265 Essex Street, Salem, MA 01970
CLICK HERE for a printable copy in PDF format (Adobe Acrobat)
Salem Arts Festival – June 4th – 6th, 2010
Enjoy a stroll through beautiful and historic Salem, MA and experience the Salem Arts Festival, a celebration all the arts: painting, photography, sculpture, dance, music, writing, new media, performance, poetry, culinary and more!
This free and family-friendly event runs June 4th-6th, 2010 and promotes the arts in downtown Salem in a unique and collaborative way – highlighting the existing artist community and encouraging general community participation. The Festival venues include Old Town Hall, The Salem Common and Pickering Wharf, and run the gamut from juried exhibitions and demonstrations to live performances. No matter what your level of art experience, people of all ages and backgrounds will find something that will delight and educate!
Visit www.salemartsfestival.org for more information.
About the Salem Arts Festival?
Salem Arts Festival is organized by volunteers and by Salem Main Streets with assistance from the Salem Arts Association. Funding provided in part from a grant from The Salem Cultural Council (SCC) with additional funding provided by local businesses and organizations.
The Salem Arts Festival provides the arts community an opportunity to showcase their talents – from juried exhibitions and demonstrations to live performances. Last years Festival was attended by over 4000 people and we expect an even larger crowd this year.
About Salem Main Streets?
Salem Main Streets’ goal is the revitalization of downtown Salem as a vibrant, year-round, retail, dining and cultural destination through business recruitment, retention and the promotion of downtown Salem.
The Salem Arts Festival is offered free to all visitors and residents of Salem and does not include goods for sale. However, exhibitors and performers may distribute their cards and brochures.?
ILLUSTRATION BY RICHARD FLYNN
Saturday, May 15, 2010
PRESS RELEASE YazBerry Fashion opens store on Artists’ Row, sustainable fashion handmade in Salem, MA.
IMMEDIATE RELEASE Press Release
YazBerry Fashion opens store on Artists’ Row, sustainable fashion handmade in Salem, MA.
Saturday, May 15, 2010, Salem, MA
Designer Virginia E. Berry has been selected from a competitive applicant pool to open a retail and studio space on the City of Salem’s Artists’ Row marketplace at 24 New Derby St., Salem, MA, 01970. She designs under her label, YazBerry Fashion and will open from Memorial Day weekend through Halloween. YazBerry Fashion is sustainable fashion, handmade by Berry in her Salem, MA studio.
Sustainable fashion, like most sustainable concepts, has a variety of connotations. YazBerry’s flavor of sustainability is the recycling of previously worn garments and components into new, wearable art creations. Berry refers to this as repurposing; many of her purses were once shirts or tunics, now lined with gently used curtain panels. She combines these repurposed fabrics with new fabrics, unused vintage fabrics she inherited from her Grandmother and antique Japanese kimono obi fabric.
Berry also works in leather and has developed a technique she refers to as ‘leather lace’ which is a cut leather technique drawing inspiration from Japanese cut paper art and Mexican papel picado. Berry applies this technique to bracelets, necklaces and most recently purses.
GRAND OPENING Memorial Day weekend, open Thursdays – Sundays until 6 PM. Berry will also be offering free classes throughout the season; teaching participants various aspects of fashion design, basic sewing skills, costuming and even some musical activities as Berry is also a musician.
About YazBerry Fashion
Founded in 2006, YazBerry Fashion is vintage inspired purses, jewelry, clothing and more designed and handmade by Virginia E. Berry. Bold colors, striking combinations and intricate details drawn from her travels around the world, flavor YazBerry designs. Berry learned to sew from her Mother and her Grandmother, an avid quilter. She is self taught in jewelry making and leather working.
While attending Skidmore College, she worked in the costume shop under the direction of Patty Pawliczak where she learned to fine tune her pattern design and garment construction skills. She also participated in student fashion shows, which sparked her interest in fashion design. For more information on YazBerry Fashion and Designer Virginia E. Berry, visit http://www.yazberry.com. To shop online visit http://yazberryfashion.etsy.com YazBerry ships worldwide.
-For more information on the City of Salem’s Artists’ Row visit: http://www.salem.com/pages/artistrow
-To view Virginia E. Berry’s portfolio visit & view albums: http://www.facebook.com/yazberryfashion
-For further information and detailed stories on Berry, visit Berry’s blog: http://yazberry.blogspot.com
###
YazBerry Fashion opens store on Artists’ Row, sustainable fashion handmade in Salem, MA.
Saturday, May 15, 2010, Salem, MA
Designer Virginia E. Berry has been selected from a competitive applicant pool to open a retail and studio space on the City of Salem’s Artists’ Row marketplace at 24 New Derby St., Salem, MA, 01970. She designs under her label, YazBerry Fashion and will open from Memorial Day weekend through Halloween. YazBerry Fashion is sustainable fashion, handmade by Berry in her Salem, MA studio.
Sustainable fashion, like most sustainable concepts, has a variety of connotations. YazBerry’s flavor of sustainability is the recycling of previously worn garments and components into new, wearable art creations. Berry refers to this as repurposing; many of her purses were once shirts or tunics, now lined with gently used curtain panels. She combines these repurposed fabrics with new fabrics, unused vintage fabrics she inherited from her Grandmother and antique Japanese kimono obi fabric.
Berry also works in leather and has developed a technique she refers to as ‘leather lace’ which is a cut leather technique drawing inspiration from Japanese cut paper art and Mexican papel picado. Berry applies this technique to bracelets, necklaces and most recently purses.
GRAND OPENING Memorial Day weekend, open Thursdays – Sundays until 6 PM. Berry will also be offering free classes throughout the season; teaching participants various aspects of fashion design, basic sewing skills, costuming and even some musical activities as Berry is also a musician.
About YazBerry Fashion
Founded in 2006, YazBerry Fashion is vintage inspired purses, jewelry, clothing and more designed and handmade by Virginia E. Berry. Bold colors, striking combinations and intricate details drawn from her travels around the world, flavor YazBerry designs. Berry learned to sew from her Mother and her Grandmother, an avid quilter. She is self taught in jewelry making and leather working.
While attending Skidmore College, she worked in the costume shop under the direction of Patty Pawliczak where she learned to fine tune her pattern design and garment construction skills. She also participated in student fashion shows, which sparked her interest in fashion design. For more information on YazBerry Fashion and Designer Virginia E. Berry, visit http://www.yazberry.com. To shop online visit http://yazberryfashion.etsy.com YazBerry ships worldwide.
-For more information on the City of Salem’s Artists’ Row visit: http://www.salem.com/pages/artistrow
-To view Virginia E. Berry’s portfolio visit & view albums: http://www.facebook.com/yazberryfashion
-For further information and detailed stories on Berry, visit Berry’s blog: http://yazberry.blogspot.com
###
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