Saturday, May 15, 2010

PRESS RELEASE YazBerry Fashion opens store on Artists’ Row, sustainable fashion handmade in Salem, MA.


YazBerry Fashion opens store on Artists’ Row, sustainable fashion handmade in Salem, MA.

Saturday, May 15, 2010, Salem, MA

Designer Virginia E. Berry has been selected from a competitive applicant pool to open a retail and studio space on the City of Salem’s Artists’ Row marketplace at 24 New Derby St., Salem, MA, 01970. She designs under her label, YazBerry Fashion and will open from Memorial Day weekend through Halloween. YazBerry Fashion is sustainable fashion, handmade by Berry in her Salem, MA studio.

Sustainable fashion, like most sustainable concepts, has a variety of connotations. YazBerry’s flavor of sustainability is the recycling of previously worn garments and components into new, wearable art creations. Berry refers to this as repurposing; many of her purses were once shirts or tunics, now lined with gently used curtain panels. She combines these repurposed fabrics with new fabrics, unused vintage fabrics she inherited from her Grandmother and antique Japanese kimono obi fabric.

Berry also works in leather and has developed a technique she refers to as ‘leather lace’ which is a cut leather technique drawing inspiration from Japanese cut paper art and Mexican papel picado. Berry applies this technique to bracelets, necklaces and most recently purses.

GRAND OPENING Memorial Day weekend, open Thursdays – Sundays until 6 PM. Berry will also be offering free classes throughout the season; teaching participants various aspects of fashion design, basic sewing skills, costuming and even some musical activities as Berry is also a musician.

About YazBerry Fashion
Founded in 2006, YazBerry Fashion is vintage inspired purses, jewelry, clothing and more designed and handmade by Virginia E. Berry. Bold colors, striking combinations and intricate details drawn from her travels around the world, flavor YazBerry designs. Berry learned to sew from her Mother and her Grandmother, an avid quilter. She is self taught in jewelry making and leather working.

While attending Skidmore College, she worked in the costume shop under the direction of Patty Pawliczak where she learned to fine tune her pattern design and garment construction skills. She also participated in student fashion shows, which sparked her interest in fashion design. For more information on YazBerry Fashion and Designer Virginia E. Berry, visit To shop online visit YazBerry ships worldwide.

-For more information on the City of Salem’s Artists’ Row visit:
-To view Virginia E. Berry’s portfolio visit & view albums:
-For further information and detailed stories on Berry, visit Berry’s blog:


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