PRESS KIT

YAZBERRY FASHION
YazBerry Fashion is the design label of Designer, Maker, Picker, Virginia E. Berry. Raised in Northfield, MN, Berry pursued her BA at Skidmore College where she worked in the costume shop at the theatre under the tutelage of Costume Designer, Patty Pawliczak. Berry participated in several student fashion shows and graduated in 2004 with a double Major in Spanish and Government and Minor in International Affairs. In 2010 Berry had an artist in residence in Salem, MA's Artist's Row program in which she had a retail space and taught workshops. Currently, Berry resides in Newfoundland, Canada where she is launching her line to the Canadian market.

Berry's design work ranges from jewelry and accessories to baby shoes and custom work. Her body of work can best be described as modern vintage; drawing inspiration from classic shapes, patterns and styles but offering a fresh, modern taste. She boasts that YazBerry will leave people asking you where you got it! Berry also offers a carefully curated selection of vintage purses and scarves. Her keen eye for color and volume come together nicely throughout her pieces.

YazBerry Fashion ranges in price from $10 for handmade earrings up to $165 for a sterling silver architectural necklace with semi-precious stones. Berry works with new and recycled textiles, found objects, semi-precious stones, pearls, fur, lace, leather and melds them into must have one of a kind creations. Her handmade and vintage collection is available in her Etsy.com store yazberryfashion.etsy.com,and on her facebook page facebook.com/yazberryfashion by browsing the photo albums. Her work can also be found at art fairs throughout Newfoundland and at many retailers in the province.

Links in order are:
Salem, MA's Artist's Row: http://www.salem.com/pages/salemma_webdocs/artists
YazBerry Fashion on Etsy.com: http://yazberryfashion.etsy.com
YazBerry Fashion on Facebook.com: https://www.facebook.com/yazberryfashion/photos_stream?tab=photos_albums
YazBerry Retail Partners: http://www.yazberry.com/pages/retailers/

CONTACT INFORMATION
Virginia E. Berry, Owner & Designer
shop.yazberry@gmail.com
Website: http://www.yazberry.com
Shop: http://yazberryfashion.etsy.com
Blog: http://yazberry.blogspot.com
Twitter: https://twitter.com/yazberryfashion
Facebook: http://www.facebook.com/yazberryfashion
Instagram: https://www.instagram.com/yazberryfashion
Pinterest: https://www.pinterest.com/yazberryfashion


IMAGES OF WORK
PRESS RELEASES
BIOGRAPHY
ARTIST'S STATEMENT
PRESS MENTIONS - PRINT & INTERNET

The Handcut Leather Lace Process

Artist's Statement

As I walk and drive through life I am constantly thinking, constantly inspired by what I see around me and I try to jot down ideas as I go along. I'm lost without a pen and paper, a check list, a brief note. YazBerry Fashion is my outlet to bring that which inspires me to life, in a tangible, wearable, useful way. I create because whatever it is that keeps me up at night with ideas spinning through my head must be fed by putting my hands to work manifesting my visions.

I am obsessed with recycling; I think I was a first wave 'reduce, reuse, recycle' student and it stuck with me from an impressionable age. I strive to recycle as much as I possibly can; this comes through in my design work. I love working with recycled materials. I almost prefer them to new materials, though I do use a mix in my work. There is something about picking up a discarded material, taking in its limitations and characteristics and finding a way to breathe new life into it. I consider this sustainable fashion.

In the last fifteen years I have made my way around the world. I am inspired by the colors I see, vivid tropical hues, bold eastern pigments and delicious color combinations. I try to capture these colors, textures and sights in my work.

I enjoy examining everything I can with my fingers and my eyes, learning its texture, seeing its ornate details. I pay attention to these things and create with the details and hand in mind. I am inspired by vintage garments, architecture and the textiles themselves. Because I work with a lot of recycled materials, often the material tells me what it should become. I enjoy designing this way and find it more challenging to design from a drawing or a vision and find the materials that work to make this vision come to be.

My work is colorful. It has strong shapes, bold colors and patterns and subtle details reminiscent of vintage craftsmanship. I create with people that enjoy treasure hunting in mind. People that enjoy the art of dressing themselves in special items, pops of color, three or more colors at once like me. I design for people wanting something unique, one of a kind; something not available in malls or department stores. My work is wearable art.

- Virginia E. Berry

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